Style "Considered"

Style and styling, as a concept in one form or another, has surrounded me for days ("Branding" is a GIANT term running about). I wrote a piece about it Friday night but deleted it an hour later. Where I always contextualize my point in stories of everyday life, it got lost this time. So what follows is my attempt to articulate an idea by moving directly from A ----> Z.

"The Problem"

"Matt. If I may offer a critique of your media presence: I think you should aim to be more stylistically consistent so your veiwer understands what they are looking at when they look at Buffalo Horticulture. Such as, use the same filter on your photos, like Fade, or organize your objects in the same way..."

"Summary of My 45 Minute Response"

Buffalo Horticulture does not have a style. We design. While intensly pragmatic, we think of "style" as what design creates. It is not style that makes a design. Design practice considers "the visual and tactile" such as form, line, texture, mass, scale, balance, unity, color, etc as well as the affective, emotional, and poetic sensibilities in recognizing specific appeals to nature, the modern, or nostalgia - to name a few.
There are many different ways to see beauty, find enjoyment, and make the world. Buffalo Horticulture doesn't have "style;" it's greatest skill is communication which allows Buffalo Horticulture to read and make interpretations of the clients style.
Style is personal. Buffalo Horticulture's identity is about its elementry skills, techniques, and process that allow it to bring form to something that begins in another's imagination.
And so our images hopefully display that we understand a wide range of styles and how elementary visual and affective intellegence can be represented.